BSNL will be paying 132 crore to Boston Consulting Group (BCG) to prepare a three-year roadmap for its revival and to effectively compete with private telecom players like Jio and Airtel, Financial Express reported.
Sprite pulls ahead of Pepsi in U.S. market share for the first time, riding high on a nostalgic brand revival, Gen Z appeal, and breakout hits like Sprite Chill proving that flavor and culture can outpace even the biggest names in soda.
