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Sairaj Kadam
Entrepreneur • 5m
What Do Platforms Expect From You to Help You Succeed? The Algorithm Is Easy, But We Never Understand It Let’s face it—the algorithm feels like a mysterious force working against us. But it’s really simple. It’s all about the platform’s audience. The platform’s ultimate goal? Keep its audience engaged. And that’s why we’re on it. Our job is to create content that makes people stop, think, comment, or share. But how do we do that? Here’s What You Need to Do: 1. Consistent Posting Is Key No, I’m not saying post randomly or just for the sake of it. The idea isn’t to flood your audience with meaningless content. Instead: Go out there. Think of a topic your audience will care about. Work on it and provide valuable insights. Remember, it’s not about you—it’s about them. Don’t make it an Instagram diary talking only about yourself. Care about what they want, what they’re struggling with, or what they’re curious about. 2. Engage Back If someone comments on your post or sends you a message, engage with them. Reply to comments. Start conversations in DMs. Building an active community starts with genuine interactions. When people trust you, they’ll listen to what you have to say. And if you ever sell something, they’ll support you. 3. Create Your Own Posting Schedule You don’t have to post 24/7, but consistency matters. Over time, figure out: What times work best for you to create and post? When is your audience most active? Balance it with your availability and energy. 4. Work With the Algorithm, Not Against It The algorithm isn’t your enemy. It rewards valuable, engaging content. If you consistently show up with something worth their time and care about your audience, the algorithm will naturally push your content forward. It’s not magic; it’s a process. The more intentional you are with your posts, the more results you’ll see over time. So, what’s stopping you? Start today, focus on them, and watch your community grow.
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