2015: "Dinner in 30 minutes." 2024: "Your coffeeโs at the door in 10." What happened? The food delivery wars are backโfaster, sharper, and hyperlocal. The Players ๐ฝ๏ธ Zomato โ Bistro Zepto โ Zepto Cafe Swiggy โ Bolt & Cafe Swish (BLR) and Zing (NCR) โ New hyperlocal challengers Itโs dรฉjร vu from 2015-16, but this time the stakes are higher. The Numbers You Should Know 30,000 Zepto Cafe orders/day โ Thatโs ~10% of Swiggy Boltโs scale. Swiggyโs Q2 FY25 โ 5% of all orders are in Bolt. Quick commerce now fuels your snacks, chai, and evening toastโdelivered in minutes. Remember the days of ordering a full meal? Now, itโs hyper-focused micro-orders: Zepto Cafe โ Sandwiches, coffee, and small bites. Swiggy Bolt โ Speed + variety in a smaller zone. New players like Swish and Zing โ Ultra-niche markets with a laser focus on urban clusters. The 10-minute model works because time is currency. But hereโs the big question: Can speed replace quality?
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