2015: "Dinner in 30 minutes." 2024: "Your coffeeâs at the door in 10." What happened? The food delivery wars are backâfaster, sharper, and hyperlocal. The Players đœïž Zomato â Bistro Zepto â Zepto Cafe Swiggy â Bolt & Cafe Swish (BLR) and Zing (NCR) â New hyperlocal challengers Itâs dĂ©jĂ vu from 2015-16, but this time the stakes are higher. The Numbers You Should Know 30,000 Zepto Cafe orders/day â Thatâs ~10% of Swiggy Boltâs scale. Swiggyâs Q2 FY25 â 5% of all orders are in Bolt. Quick commerce now fuels your snacks, chai, and evening toastâdelivered in minutes. Remember the days of ordering a full meal? Now, itâs hyper-focused micro-orders: Zepto Cafe â Sandwiches, coffee, and small bites. Swiggy Bolt â Speed + variety in a smaller zone. New players like Swish and Zing â Ultra-niche markets with a laser focus on urban clusters. The 10-minute model works because time is currency. But hereâs the big question: Can speed replace quality?
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