2015: "Dinner in 30 minutes." 2024: "Your coffee’s at the door in 10." What happened? The food delivery wars are back—faster, sharper, and hyperlocal. The Players 🍽️ Zomato → Bistro Zepto → Zepto Cafe Swiggy → Bolt & Cafe Swish (BLR) and Zing (NCR) → New hyperlocal challengers It’s déjà vu from 2015-16, but this time the stakes are higher. The Numbers You Should Know 30,000 Zepto Cafe orders/day → That’s ~10% of Swiggy Bolt’s scale. Swiggy’s Q2 FY25 → 5% of all orders are in Bolt. Quick commerce now fuels your snacks, chai, and evening toast—delivered in minutes. Remember the days of ordering a full meal? Now, it’s hyper-focused micro-orders: Zepto Cafe → Sandwiches, coffee, and small bites. Swiggy Bolt → Speed + variety in a smaller zone. New players like Swish and Zing → Ultra-niche markets with a laser focus on urban clusters. The 10-minute model works because time is currency. But here’s the big question: Can speed replace quality?
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