The Psychology Behind Pricing Strategies: Why You Pay What You Pay
Ever wondered why a product costs $9.99 instead of $10? Or why luxury brands rarely go on sale? Pricing isn’t just about numbers—it’s about perception, behavior, and psychology.
Her
You're bored because you're comfortable.
You're comfortable because you're scared of change.
You're scared of change because you lack perspective.
Don't change everything at once.
Change one thing at a time.
But don't aim small.
Big irrational go
