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Vishu Bheda
•

Medial • 8m

In November 2023, Disney pulled their ads from X, costing Elon Musk $75M in revenue. But instead of backing down, Elon fired back, telling Disney's CEO to "go f*** himself." Here's what happened next. In November 2023, Disney’s CEO Bob Iger stopped all Disney ads on X (formerly Twitter), saying it was due to “content concerns.” Big brands like Apple and Coca-Cola followed, costing X about $75 million. But Elon Musk didn’t back down. He called it “advertiser blackmail” and stood firm: principles over profits. This wasn’t just about ads anymore. It became a fight between old media control and free speech. Things got serious when Texas started investigating if advertisers were working together to hurt X. X even filed a lawsuit. In the end, this battle showed one thing. Big brands used their ad money to control the story—until Musk’s strong personal brand proved they couldn’t win that way. Follow Mr Z for more content like this!

8 Replies

Replies (8)

Ronak Patel

Here you go! • 8m

The power of building personal brand

1 Reply

Anonymous 6

Hey I am on Medial • 8m

Imagine turning down almost a 100 mil on principal. You learn that you can't threaten the richest man with ad revenue or incite them with greed

Anonymous 5

Hey I am on Medial • 8m

This is good, if wasn't done then they would continue to control the kind of content that goes out on the platform and we all know that's how it became a woke mind virus app

Anonymous 4

Hey I am on Medial • 8m

"offer me money, offer me power, I don't care"

Anonymous 3

Hey I am on Medial • 8m

They used ad money as power. Musk used his voice.

Anonymous 2

Hey I am on Medial • 8m

Principles over profits – Musk’s stand is bold.

Anonymous 1

Hey I am on Medial • 8m

True, old media tried to control the narrative. Musk said no.

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