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Mr Z
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Medial • 4h
In November 2023, Disney pulled their ads from X, costing Elon Musk $75M in revenue. But instead of backing down, Elon fired back, telling Disney's CEO to "go f*** himself." Here's what happened next. In November 2023, Disney’s CEO Bob Iger stopped all Disney ads on X (formerly Twitter), saying it was due to “content concerns.” Big brands like Apple and Coca-Cola followed, costing X about $75 million. But Elon Musk didn’t back down. He called it “advertiser blackmail” and stood firm: principles over profits. This wasn’t just about ads anymore. It became a fight between old media control and free speech. Things got serious when Texas started investigating if advertisers were working together to hurt X. X even filed a lawsuit. In the end, this battle showed one thing. Big brands used their ad money to control the story—until Musk’s strong personal brand proved they couldn’t win that way. Follow Mr Z for more content like this!
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