What ever product or solution anyone creates I think they just add sustainability or AI into it to make it more appealing. I think focusing on the source of the problem is important. for example the ocean clean up first stops the plastic into the sea by cleaning the Rivers and then only they clean the ocean Like that solving the problem at source is very important. lets say for plastic products creating an alternative material to plastic which is not so harmful is important rather than adding 100% nature or sustainability keyword . All this is my POV .
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