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Aravind Saji
Incubation Manager |... • 8m
𝘼𝙣 𝙖𝙥𝙥 𝙩𝙝𝙖𝙩 𝙨𝙩𝙖𝙧𝙩𝙚𝙙 𝙬𝙞𝙩𝙝 𝙜𝙖𝙢𝙚𝙧𝙨 𝙗𝙪𝙩 𝙘𝙤𝙣𝙦𝙪𝙚𝙧𝙚𝙙 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙: Discord’s 𝙞𝙣𝙘𝙧𝙚𝙙𝙞𝙗𝙡𝙚 𝙟𝙤𝙪𝙧𝙣𝙚𝙮 🎮➡️🌍 The 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗹𝗲𝘀𝘀𝗼𝗻 𝗳𝗼𝗿 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀? Start small, listen closely, and scale smart. Discord when launched in 2015, wasn’t trying to be the “𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜 𝙖𝙥𝙥.” It focused on 𝗼𝗻𝗲 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁: gamers needed better tools to chat during multiplayer games. But then, something 𝘂𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 happened... 😳 What happens when you create a tool so good for one group that the rest of the world says, “𝑾𝒆 𝒘𝒂𝒏𝒕 𝒕𝒉𝒂𝒕 𝒕𝒐𝒐”? 🎓 Students used it for study groups. 💼 Remote teams turned it into a workplace tool. 🎨 Artists started hosting live classes. Today, Discord is a global phenomenon: 📈 350M registered users and 150M monthly active users 🌐 Communities ranging from coding boot camps to mental health support 💰 Valuation? A mind-blowing $15 billion. Discord’s journey wasn’t about doing everything at once—it was about 𝗼𝗯𝘀𝗲𝘀𝘀𝗶𝗻𝗴 𝗼𝘃𝗲𝗿 𝘂𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. ⦿ 𝗡𝗼 𝗮𝗱𝘀: They doubled down on trust and loyalty. Customizability: Channels, bots, and roles let users build the community of their dreams. ⦿ 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Communities have the tools to build their world, not a cookie-cutter one ⦿ 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆: They evolved as users demanded more—80% of servers today aren’t even gaming-related! ❤️ Lesson for founders?📌 𝗦𝘁𝗮𝗿𝘁 𝗻𝗶𝗰𝗵𝗲. 𝗧𝗵𝗲𝗻 𝗹𝗶𝘀𝘁𝗲𝗻. 💡 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 - Solve a single problem so well that it becomes the foundation for exponential growth. Start focused, grow by listening, and scale when your users are ready to take you beyond your initial niche. 𝑾𝙝𝒂𝙩 𝙣𝒊𝙘𝒉𝙚 𝙖𝒓𝙚 𝙮𝒐𝙪 𝙛𝒐𝙘𝒖𝙨𝒊𝙣𝒈 𝒐𝙣 𝙩𝒐𝙙𝒂𝙮? hashtag#Community hashtag#TechInnovation hashtag#LessonsLearned hashtag#startups hashtag#founders hashtag#technology hashtag#groups
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