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I was happy not seeing any ads in YouTube Shorts content. And then this happened, a banner ad while watching Shorts. Although the ad fades away after a few seconds, it still feels uncomfortable. YouTube's pressure to buy Premium is surreal. A few g

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Sairaj Kadam

Entrepreneur • 4m

Hey, I think YouTube initially avoided ads on Shorts to attract more creators and users, but now that it’s grown, they’ve started monetizing it with ads and promoting YouTube Premium subscriptions. This is part of their strategy to generate more revenue. As YouTube continues to grow, it seems they’re focusing more on monetization. What happens next depends on whether they prioritize user experience or focus mainly on profit. If they listen to feedback, there could be changes, but if not, ads might just become a permanent feature. What do you think?

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