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Jaguar's rebrand was a great case study of Innovation vs Legacy. And the innovation backfired, their Legacy WON. What is the right approach to innovate? Does legacy play a far bigger role than innovation?

Havish Gupta

Figuring Out • 3m

The car looks awesome! But it's completely different from what Jaguar is known for. Btw i own 2 of them and it's a great car 😂

2 replies2 likes
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