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Vipul Sharma

Books | Technology |... • 8m

i think, marketing = 80% leads + 20% brand awareness .

Sairaj Kadam

Entrepreneur • 8m

Hey, I wanted to share a quick thought. Marketing and brand awareness are often confused, but they’re very different. Marketing focuses on your product, while brand awareness is about building trust by putting yourself out there. Without strong brand awareness, marketing won’t deliver great results. That’s why, when starting out, I suggest focusing on consistent content creation for at least a year. This builds the foundation for trust and makes it easier to convert leads later. With solid brand awareness, even 20 leads can bring 11-12 conversions, and with a larger audience, your results can be massive. Most people skip this step and jump straight into marketing, which is a big mistake. Start with awareness, and marketing will follow naturally. What do you think?

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Vipul Sharma

Books | Technology |... • 8m

I really liked the structured thought process—it makes a lot of sense. So, the pathway you’re suggesting is to focus on building brand awareness for at least a year, and then later leverage those efforts to drive sales.

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