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Marketing is only for Bigger brands!.. Phew.. Every time I hear this, I will be like "What is wrong with you?" Ok, Who all can avoid this post - Medium - Large scale Business - Business owners who dosen't want to take risk to grow business - Or Who is viewing marketing as a complete gamble and waste of time. - Who is not interested in scaling their business. Ok, lets jump in Most of the small scale owners don't invest in marketing, Because - It's a double edge sword game - They think its only for bigger brands - They assume that marketing is only big billboards, Top quality shoot ads, Collaborating with big stars for their campaign Let's define marketing (On my POV) Marketing is something that is there is every steps of business Starting from management to Keeping touch with customer who never returned to buy your product in a while. - If you treated employees well, They will do the free promotions for your future hiring - If you treat your customers well, They will put a mouth to their surroundings and it builds like a chain - If you positioned your brand well, Your brand will be in customers mind evergreen And lot more.... Let me tell you how you can do marketing with zero budget - Open an account in Medial and another professional platform (You knew which platform i mean!) - Share your Business knowledge, Interesting things you do in your business, BTS moments, Create contents around your customer feedbacks, Network with professionals and gain industrial insights - If possible, Involve yourself in customer experiences like collecting feedbacks etc... Customers feel pride when the founder of the company himself responding to them. This will be change the perception of your brand in customers mind - If possible, Create content on Instagram using video editor. If not, Create content on YouTube with minimal editing by sharing your experiences as you same did with medial. - Create a 5 Page website. Yes Just 5!. Do a Basic SEO to rank on long tail keywords, It will not cost you much. Enough!. You already on a good track! Each and every brand started with zero and no clue of marketing. Nike's Owner used to sponsored shoes to athletes for FREE back then to gain trust on their brand. If you need to gain one, You need to sacrifice one. And you still thinking marketing is not for us!, I am sorry. You will learn the lesson in a harder way, or you are missing the golden opportunity to invest time in it. Period!.