I think the moment your plans for yourself grows more than your plans for your business, the downfall begins. I mean how can you abandon your core product for which you raised funds and go to make the Duolingo of india? Like why?
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Business is always started with vision and passion, and a proper aim. Though as soon as the community grows, the owners stop giving a sh*t about what is happening in thsir business. And this becomes a great reason for their downfall but if they don't