๐ฃ Birth Rates Hit Rock Bottom: Millennials Are Choosing Dogs and Cats Over Children๐ฑ ๐ This shift has given rise to a whole new industry. Since 2018, demand for supplements, diffusers, and calming treats has soared by 168% for dogs and 174% for cats. Similar trends are seen in other pet care niches. โจ However, the intense "parenting" approach has its downsides for pets. As of 2022, 59% of dogs in the U.S. were overweight. And that's not the worst part โ many pets are so attached to their owners that they canโt handle separation. If people need to return to the office, their dogs may experience severe stress. ๐ฅ
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