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Havish Gupta
Learning by Trying • 7m
Ran out of ideas? Try this! If you're ever stuck and can't think of ideas, here's a simple trick: Take 2-3 dice and roll them. Multiply the numbers you get to find your "Magic Number." Now, gather your team and collectively come up with that many ideas. You'll surely discover the one that works best! The idea behind this technique is that brainstorming ideas can feel difficult, but having a specific target makes it easier to focus and generate creative solutions. This method comes from Abhijat Bharadwaj, Chief Creative Officer at Dentsu Creative Isobar. Dentsu is the ad agency behind over 500 successful campaigns, like the one below!
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