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MG Motorsโ entry into India wasnโt about selling cars โ it was about selling emotion. Competing in a crowded market, MG built trust through storytelling, community, and innovation. Campaigns like โItโs a Human Thingโ connected deeply with audiences,
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Globally India has one of the lowest number of registered cars, but highest number of 2-Wheeler per 1,000 people.. As of 2022, India roads have more than 260 Million 2-Wheeler and more than 50 Million cars. Relative to the Indiaโs population, there
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