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Vishu Bheda

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Medial • 2m

The largest business experiment in history... Microsoft is watching how 900M professionals live, work, and succeed. But no one realizes what they're really building with this data. The fascinating truth about Microsoft & LinkedIn's master plan: In 2016, LinkedIn’s stock dropped 40%, and ad revenue slowed significantly. While Wall Street doubted its future, Microsoft, led by Satya Nadella, saw potential. Despite Salesforce offering $200/share, LinkedIn chose Microsoft’s $196/share bid because Nadella promised to keep it independent. This unique approach preserved LinkedIn’s culture, retained its CEO, and focused on long-term growth. In three years, users grew from 433M to 645M, revenue surged, and engagement soared. Microsoft integrated LinkedIn into tools like Outlook, Word, and CRM using AI, creating a seamless professional ecosystem. LinkedIn evolved into a hub for insights, connections, and opportunities, redefining its role as the ultimate professional platform.

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