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Vishu Bheda

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Medial • 4m

Jake Paul & Mike Tyson will take home over $60 MILLION from their fight. That's more than Muhammad Ali's ENTIRE career earnings. YouTube boxing has transformed sports forever. A brief history of how it got so big, why it's so lucrative & what it means for the creator economy: In 1988, Tyson made $20M. Years later, a YouTuber earned double fighting against tyson for fame. A $40M YouTuber payday proves social media turned boxing into a global entertainment revolution. But the real story? How this revolution began... In 2017, two YouTubers had a boxing match. KSI saw it, challenged one, and made history. KSI vs. Logan Paul in 2018 introduced 40% new viewers, proving social media boxing attracts a fresh, young audience. In 2020, Jake Paul redefined boxing, co-founding MVP to elevate fighters' brands. What's the USP? They incorporate: • Training breakthroughs • Personal conflicts • Character arcs • Daily vlogs With that Each fight became bigger than the last one.

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In England when you get to 100 years old you get a letter from the king. In America when you get to 100 you get a letter from Jake Paul asking for a fight.

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