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Hemant Prajapati

ย โ€ขย 

Techsaga Corporationsย โ€ขย 10m

Why Startups Are Hard: The Biological Reason Behind It I recently had a conversation with a young entrepreneur who was contemplating whether to shut down his startup. "Startups are way harder than I realized," he said. "I never know what to do, and I feel like I'm always making the wrong choices." Thatโ€™s when it hit meโ€”startups are hard not just because of the work, but because they fundamentally challenge our biology. Humans are wired to follow instructions. Just look at the endless number of "how-to" videos or recipes available online. This instinct has helped us survive and thrive. But in entrepreneurship, there are no clear instructions. Entrepreneurs are creating what doesnโ€™t exist yet, and that requires embracing uncertainty, experimentation, and trial-and-error. The real challenge of startups? Fighting against our biological desire for certainty. The key to success isnโ€™t following a pre-set path but forging your own through relentless adaptation and learning from failure. Startups are hard, but thatโ€™s the beauty of themโ€”it's where you learn to create your own path.

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