Back

The Next Cola War! First and foremost, it is not fought with arms and violence.This war requires branding, marketing, and, most importantly, capital. Cola War 1 began in 1993 between Pepsi and Coca-Cola.Once again, history is repeating itself.This

Jio succeeded because they disrupted a poorly priced market. Cola is different – it’s not like people are clamoring for cheaper soft drinks. This might not be as easy as Jio.