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Anonymous

Stealth • 3m

As an entrepreneur looking to break into the market brand's first product, ( let's say a packet of Haldiram’s Bhujiya), how would you advise me to strategically use Instagram for selling the first 100 units while maintaining engaging and varied content, given the challenge of promoting just one product type? Budget would be around 5k !

5 replies15 likes

Replies (5)

Prateek Upmanyu
•

Bank of Maharashtra • 3m

Go to a tapri in a geographic location. Take your brand bhujiya and the leader. Run a competition. Who tastes the bhujiya and guesses which brand it is win a 30 chai free at that tapri. Post it on insta. Achievements: 1. Real life content. 2. Relationship with tapri wala. Your first shop to park your product.

0 replies

SHIV DIXIT

Stealth • 3m

Instagram is not effective for these types of sales. Consider the number of shops in your area—let's say there are 50 based on your locality. Now, you have created a new product called 'Bite Packaged Pakoda' and have manufactured 500 pieces in-house. Next, use ₹5,000 for demographic buzz marketing: 1. Print 2,000 pamphlets for ₹2,500. 2. Print 4 large posters for ₹2,500. Place these posters and distribute pamphlets near high-footfall shops. Initially, position your product in only 20 shops during the first phase. Distribute 25 pieces per shop for free and complete this process in one day using your vehicle. Offer shopkeepers a 30% net margin. They will display your product prominently to customers. At the end of the month, review the sales with them. If any pieces remain unsold, take them back to avoid any potential scams. product price - 30rs sales - 500 pieces revenue - 15k monthly from 20 shops only

2 replies4 likes

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