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Vishu Bheda
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Medial • 10m
In 2001, Amazon was imploding. $1.4 Billion lost. 1,300 fired. Weeks from bankruptcy. Then Bezos made a controversial move Wall Street called "business suic*de." Here's how that ONE decision sparked a $2 TRILLION comeback: Imagine losing $1 million every single day. Your stock has crashed 90%. Wall Street calls you "Amazon.bomb." This was Amazon in 2001. Their survival plan? Do the unthinkable... Bezos had a plan: The most controversial decision in Amazon's history: Instead of trying to protect their brand... He would open Amazon's platform to their competitors. Other retailers could now sell directly on Amazon. Everyone thought he was crazy. But Bezos saw something nobody else did: The future of retail wasn't about owning inventory... It was about owning the customer relationship. This strategy was brilliant: • Let competitors handle inventory costs • Use their products to attract more customers Q4 2001: first-ever profit. $5 million might seem small but model works.
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