Too many startups are running like they have a ginnie
They raise funds like more is always coming.
They spend like revenue is guaranteed.
They delay tough choices, thinking they’ll “fix it later.”
But sometimes... later never comes.
✅ Being defaul
conversions jump when friction drops. fewer steps, clearer value, remove "maybe later" buttons. every extra tap kills 20% of users.
what's one unnecessary step you could delete today?