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A US startup, Heliospect Genomics, is offering to screen embryos for IQ, charging up to $50,000 for 100 embryos. The company's controversial service uses genomic prediction, allowing parents to select embryos based on traits like intelligence, heigh

Entrepreneurship may not always be glamorous, but it demands significant effort to achieve success. As an entrepreneur, possessing certain traits can at least ensure that you have the resilience to persist in this field and validate your capabiliti

Zepto’s ‘Swap & Save’: Smart Move or Slippery Slope? Zepto is testing Swap & Save, a feature that suggests cheaper alternatives to items in your cart. Good for customers? Maybe. But for D2C brands, it’s a real concern. When a shopper chooses a prod

Google spent $80M studying effective teams. Their shocking discovery? Perks & ping pong tables don't matter. Here's what 10 years of their data says actually works: In 2012, Google studied 180+ teams to uncover what makes some succeed. The answ

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Want to become an entrepreneur? Traditionally startup success has been linked more to external factors like the industry you're building in, the economic landscape etc. But what about internal factors? Previous experiences, network connections, a

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Bet Like a Pro: Masayoshi Son Masayoshi Son is one of the most successful and idiosyncratic entrepreneurs and investors of the modern era. The billionaire founder of SoftBank has an insatiable appetite for new ideas and bold bets that have d