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Vishu Bheda

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Medial • 3m

Elon Musk often reminds me of Steve Jobs. No, not as a businessman or innovator. But as a marketing genius. He believes in $0 marketing. Yet, his products are the most talked about on the planet. Here are his 3 simple strategies and what you can learn from them: Musk tactically launched across three industries—robotics, transportation, and space. Here are the strategies he used: 1. Storytelling with Vision Musk didn't just unveil new tech; he told a story about the future. Optimus? The future workforce. Cybercab? Solving urban congestion. Starship? Humanity’s ticket to Mars. 2. Live Demos that Captivate Watching Optimus perform real tasks or the Cybercab cruising autonomously through a city? That’s what makes the future feel tangible. 3. Competitive Pricing Then there’s the Cybercab’s pricing—$0.50 per mile. It's a clear signal to competitors: Tesla is here to disrupt. After these launches, millions of fans are dying to preorder Cybercab and Optimus.

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