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Marketers are pulling back, and here’s what I think is happening: You can’t buy attention anymore. When everyone’s yelling, the shout gets lost in the chaos. People are tired of ads filling their feeds and they’re tuning out. What’s the solution?

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Anonymous

Anonymous 3

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Creating value sounds nice, but in a world driven by metrics, how can brands survive without the traditional noise? Isn't that just idealistic thinking?

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