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2024-10-11T05:36:33.271Z

Rapido, India’s two-wheeler ride-hailing startup, disrupted the market by focusing on untapped, sub-premium segments. While giants like Uber and Ola catered to premium customers, Rapido targeted smaller opportunities with affordable and fast two-wheeler rides, ideal for navigating congested cities. By positioning itself as a bike-pooling service, Rapido bypassed regulatory challenges and provided flexible, low-risk income for part-time drivers. The startup also expanded into delivery and auto-rickshaw services, leveraging customer and driver feedback for continuous improvement. Key lessons include finding value in overlooked markets, managing cash flow with workers, and 𝐬𝐞𝐭𝐭𝐢𝐧𝐠 𝐫𝐞𝐚𝐥𝐢𝐬𝐭𝐢𝐜 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬. Rapido’s journey highlights the 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐧𝐢𝐜𝐡𝐞 strategies in competitive markets.

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