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Quick Question for Fashion Shoppers! Do you ever struggle to find new or lesser-known fashion brands that match your style? If you’re browsing online for clothes, is discovering new brands or finding clothing tailored to specific occasions (like a

I am seeing mobile phone brands collaborating more with movies. Some recent examples: Bhool Bhulaiyaa 3 with Honor Singham Again with POCO Vettaiyan with Samsung

Will Reliance Industries be able to thrive in the competitive market, given that their products are often perceived as average to below average and heavily resemble those of other brands across retail, fashion, and FMCG sectors?

Ola made fun of Swiggy and Zomato. This ad post angered most viewers, and the comment section was filled with negative comments Brands are often known to respect their competition. I have seen playful ads, but very less saw ads that belittle their c

Do you know, We often follow the majority in our thoughts and actions, a behavior known as "social conformity." This happens because we don't want to feel left out or judged. But going along with the crowd isn't always the right choice. Groupthink ca

Just tried the Slikk App(Fashion delivered in 60 minutes) - I have mixed reviews. - I was very impressed with their collection. Expected it to be quite basic considering how tricky logistics can get. - They've partnered up with decently big brands

In November 2006, Google acquired YouTube for a staggering $1.65 billion in stock. This was just 18 months after YouTube's creation. What's lesser-known is that YouTube's success was so massive, it was using more bandwidth in 2006 alone than the ent

Nykaa's sharara sharara hit! Founded in 2012 by ex-banker Falguni Nayar, Nykaa set out to be India's beauty destination. Starting with 200 brands, they quickly grew popular, opening their first store in 2015 and now boasting over 90 stores. Financi

Why Should You Venture Into India’s Promising D2C Goldmine? The FMCG market in India is projected to reach $615.87 billion by 2027, with a CAGR of 27.9%. Rural households, known as the "Aspirant Class of India 2," contribute 35%-36% of this market's

Desi Brands with Videsi Vibes: The Indian Labels That Sound International! - Royal Enfield: This iconic motorcycle brand hails from India, yet its name exudes a distinctly British charm. - Lakmé: Named after the French opera, this leading Indian co