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Havish Gupta

Figuring Out • 9m

Hello Sir, below are my questions. 1) How do you get to know what's currently 'trending'? 2) How do you decide which shoe to make and in how many quantities? 3) Since you were bootstrapped for a long period of time, can you tell about the pros and cons of it?

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Natwar Agrawal

Founder & Director a... • 9m

Hello Havish, 1) To stay on top of what's trending, I closely monitor market research reports, social media trends, and consumer feedback. Tools like Google Trends and analytics from our own website also provide valuable insights into what customers are interested in. 2) Deciding on which shoe to make involves analyzing current fashion trends, our brand’s style, and customer preferences. Production quantities are based on factors such as historical sales data, market demand projections, and our production capabilities. 3) Being bootstrapped was challenging but rewarding. The pros include a high degree of control over our business decisions and a forced discipline in budget management, which in turn cultivates creativity and innovation. The cons, however, involve limited resources for marketing and expansion, which can slow down growth and reduce our market presence compared to well-funded competitors. I hope this answers your questions! :)

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