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WELCOME TO OUT OF THE BOX MARKETING! EP-24 (Tacobells) "Worlds Greatest April fool Stunt"š On April 1, 1998, Taco Bell pulled one of the best April Fools' pranks.They bought a full-page ad in major newspapers and said that they had purchased the
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Turns out by generating a significant sales increase, the prank showed that humor and lightheartedness can not only entertain but also drive tangible business results, emphasizing the value of bold marketing tactics
Yes it was risky but they were clever to include government officials too,so that It doesn't backfire
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