In 1965, Nike made one of the BEST decisions in business history.
They hired a marketing genius...
And his plan built a $89B empire.
To this day, they still follow his framework.
Zomato blocked his payment account and this guy begging infront of everyone in Delhi roads. he saved money for his sister weeding on Zomato app and now he don't have money to go his village.
Is this Marketing move or reality ?
Nike Sues The Shoe Surgeon Over Custom Sneakers
Nike Inc. has taken legal action against Dominic Ciambrone, also known as The Shoe Surgeon. The lawsuit, filed in a California federal court, claims that Ciambrone has been selling custom Nike sneakers
Nike's $4 Billion Tax Scam
Nike has 2 companies:
1. ๐ณ๐ฑNetherlands - sells products, pays employees.
2. ๐ง๐ฒBermuda - has zero employees, but owns the Swoosh logo.
Every time Nike sells a product, the Dutch company pays a royalty fee to Bermuda