Ecommerce for the Next Bharat consumer Live commerce for clothing/beauty and accessories. Looking at how the ecommerce sales are so huge in China seems one thing that is big there and still missing is live commerce by partnering with manufacturers and live streaming through popular influencers. Live streaming is much required for clothing and beauty verticals since many buyers want a demo like experience and especially for the next Bharat consumer which want an assisted experience by asking questions thru comments and all. It is happening very much on facebook but the whole experience could be much better. If done well like in China could it become a new way to achieve big sales like a commerce has. Do share what you think.
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