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Aur ye india india karta firta hai

Ather's lack of penetration in the market even after being best in most of the aspects has to be studied as case.

And this is about number of components, not as per price of the components.. like 63% can mean out of 100 components at price - ₹2 lakh, 63 components of ₹50k were sourced locally, 37 components of ₹1.5 lakh were still sourced from outside.

Fun Fact. Ola has PLI benefits, Ather doesn't.