Post on Medial

Identify Your Startup’s Target Demographic in Just 1 Day? Here’s the truth: expecting to nail down your ideal customers in just one day is a fantasy (might work for short term biz) but hurt your business in the long run (which is essential for startup) 1. Analyze Your Product Sure, you can list features in a day, but deeply understanding how your product solves real problems? That requires thorough market feedback, iterations, and testing. According to CBIn, 35% of startups fail because there’s no market need for their product. You don’t figure that out overnight and if you do so it'll be kinda vague 2. Customer Segmentation Segmenting customers based on age, gender, interests, and location sounds great—if it were that simple. It took Spotify years of data-driven refinement to understand its audience. Trying to cram this into 24 hours might lead to a broad, shallow understanding that misses the mark, sometimes product targeted to teens are brought by aunties (iykyk) 3. Competitor Analysis You can find your competitors in a day, sure. But truly understanding their audience, marketing strategies, and weaknesses? That’s an ongoing process. A McKinsey study found that competitive advantage comes from continuously learning from your market, not just a one-time look. (Eg: medial is doing it everyday) 4. Create Buyer Personas I agree with this point but Crafting buyer personas in a day is like writing a novel after reading a few blog posts. Real personas are built on interviews, real-world data, and behavior patterns—not assumptions. Companies that use detailed personas see 56% better lead quality, but it takes more than a day to get there. (Even a week too) 5. Use Analytics Tools Analytics are helpful, but they won’t give you all the answers in a single day. You need time to gather data, spot trends, and understand what’s actually working in market and what NOT TO DO . For instance, HubSpot reports that companies using data-driven marketing strategies are six times more likely to be profitable year-over-year. That’s not happening in 24 hours. Quick tips might sound good in theory, but in practice, the real work takes time, effort, and lots of testing.

Sometimes your demographic finds you rather than the other way around. You might start targeting teens, but end up with aunties buying your stuff.

The '80/20' rule is spot on, but you won’t know your 20% till you’re at least a year into the game. And don’t be surprised if that 20% is totally different from what your personas predicted

Bro, all this target demographic stuff is cool, but for a lot of us small-time startups, it boils down to one thing—who’s willing to pay? You can spend a whole day analyzing, but at the end of the day, if they’re not paying, it doesn’t matter

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