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Havish Gupta

Figuring Out • 10m

Get Justin Bieber to wish you Happy Birthday! Well, this is Cameo, an American startup that allows users to request a personalized video from almost any celebrity! How it works: 1) Find the perfect celebrity across categories. 2) Tell them what you want included in the video. 3) Make the payment based on their fees. 4) And you'll get a personalized video from them within 7 days (they even offer 1-day delivery). You can find celebs for all categories ............rom actors to athletes, from 🛩️ ........ubers to musicians, and even ...........preneurs. If you want a video for a child, you can even get cartoon characters like Shinchan (these are obviously AI-generated). Now, about the prices! The price varies depending on the celeb you choose, but it’s around ₹3,000 for a ~30 second video of a base celeb. What's most surprising is that they literally have an "Explore" page where you can find celebs just like you're browsing Amazon products. You can apply different filters, select price ranges, and sort them by reviews or price. The biggest celeb I could find here was Kevin O'Leary (yes, the Shark Tank one), whose 30 seconds are available for ₹1,25,000 only! BTW, this platform isn’t just for birthday or anniversary wishes, but also to ask for advice or something. You can even send them a message for a much lower price and still get a response. Financials: - It has raised a total of $190 million and achieved unicorn status in 2021 - its major invetors include SoftBank, Google Ventures and Amazon’s Alexa Fund - Though recently, their valuation was slashed down to $100 million after they couldn't afford to pay a $600k fine. - Their revenue is grew to $240 million in 2022, with no signs of profitability. - also Over 150 Cameo 'stars' earned more than $100,000 last year. So, what do you think about this? And will you ever use this?

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