“I need to think about it” means two things:
1. They don’t feel the desire to own it.
2. You didn’t trigger enough emotion to make them act.
Logic doesn’t close.
Emotion does.
If the fear of loss > reward, they’ll walk.
Make the upside irresistibl
Day 24/30 indie dev learning
Growth = friction reduction. Make your users do less. They’ll love you more
What's one thing you could remove today?
#indiedev #iosapps #productivity