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In 2010, a small company named Canva started with no marketing budget, just a simple ideaā€”empower anyone to design. Fast forward to today, Canva is worth over $26 billion, and guess what? A huge part of their growth came from mastering SEO on their own. So, if you're thinking you need to hire an expert to ace SEO, think again. Hereā€™s how you can master SEO on your own: 1. Start with the basics ā€“ Learn how search engines work. Understand things like keywords, backlinks, and on-page optimization. There are plenty of free resources out there. 2. Focus on keyword research ā€“ Use free tools like Google Keyword Planner or Ubersuggest. Find out what people are searching for in your niche and tailor your content to those keywords. 3. Create quality content ā€“ Content is still king. Write blogs, create videos, and publish infographics that provide real value. Donā€™t write for search engines; write for people. 4. Optimize your on-page SEO ā€“ Simple tweaks like adding alt tags to images, using internal links, and writing meta descriptions can go a long way. 5. Build backlinks ā€“ Networking isnā€™t just for people. Reach out to other sites in your industry, offer to guest post, or get your content featured to build high-quality backlinks. 6. Keep track of your progress ā€“ Use tools like Google Analytics to see what's working and what isnā€™t. Adjust your strategy based on the data. Canva didnā€™t need an expert to dominate search rankingsā€”and neither do you. With patience, consistency, and a little bit of learning, SEO success is within your reach.

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