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In 2010, a small company named Canva started with no marketing budget, just a simple idea—empower anyone to design. Fast forward to today, Canva is worth over $26 billion, and guess what? A huge part of their growth came from mastering SEO on their own. So, if you're thinking you need to hire an expert to ace SEO, think again. Here’s how you can master SEO on your own: 1. Start with the basics – Learn how search engines work. Understand things like keywords, backlinks, and on-page optimization. There are plenty of free resources out there. 2. Focus on keyword research – Use free tools like Google Keyword Planner or Ubersuggest. Find out what people are searching for in your niche and tailor your content to those keywords. 3. Create quality content – Content is still king. Write blogs, create videos, and publish infographics that provide real value. Don’t write for search engines; write for people. 4. Optimize your on-page SEO – Simple tweaks like adding alt tags to images, using internal links, and writing meta descriptions can go a long way. 5. Build backlinks – Networking isn’t just for people. Reach out to other sites in your industry, offer to guest post, or get your content featured to build high-quality backlinks. 6. Keep track of your progress – Use tools like Google Analytics to see what's working and what isn’t. Adjust your strategy based on the data. Canva didn’t need an expert to dominate search rankings—and neither do you. With patience, consistency, and a little bit of learning, SEO success is within your reach.
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