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I'm thinking about how to establish our toothpaste brand. I'm interested in meeting the demand of an established market by making some changes and using new marketing strategies to enter the industry and address customers' basic teeth-related problem

Really a great idea but there is a large competition in the market with big businesses ruling the market. You can focus on the niche about problems related to oral health but rather than diving into just toothpaste try new products where the competit

It will be very hard to convince consumer about new product to use.Toothpaste is already in daily use product list, so I think it will be easy for us.

True but stilll it shall need a usp ... otherwise people think like ohh! Sab same se hi to hain...I mean it is seen as oh yeahh! It's a very big problem( and ye sirf mere parents ka opinion hoga🥲) ...but as a genz...mai to pkka use krungi frr🙂👍🏻

My USP is to present my toothpaste brand in a new packaging style and focus on our distributors, especially at Panmasala and gutka shops.