I've been trying some startup products lately and I try sharing feedback with them on what works and what doesn’t. More often than not, I experience plenty of friction in giving a simple feedback - - Either the number listed on website is out of service - Or I keep getting automated responses from their email/whatsapp - No reassurance that the feedback is reaching someone(sense of being unheard) 🎙️A friend of mine running a retail start-up, put his number on customer support. He gets a lot of calls but he's been able to - - Understand the customer better - Make plenty of process and product improvements - Drastically improve customer satisfaction ⏩Friction points to feedback should not exist. It's crucial(especially at the early stages) to be as close to the customer as possible.
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