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Sairaj Kadam

Entrepreneur • 9m

I’m back with some real talk! I want to share something that’s been on my mind lately. I’ve been avoiding social media distractions for a while now—I don’t have accounts on Instagram, Facebook, or the usual platforms. But recently, I spent some time on YouTube, scrolling through millions of videos. Sure, some were clickbait, but a few were genuinely good, especially the ones related to our niche. This got me thinking—why is it that some people, who are genuinely interested and ready to put in the effort, struggle to break through? I see so many hardworking individuals, but they often miss the mark when it comes to getting noticed.I’ve been in this field for a while, and one thing I’ve learned is that the key to success isn’t just hard work—it’s about knowing what to post and how to post it. It’s about connecting with your audience in a way that feels authentic. Algorithms change, and many people try to profit by selling courses on how to grow on Instagram or other platforms. But here’s the truth: no course will make a difference if you don’t understand the core principles of content creation—what you post, how you post it, communicate with your audience. Growth is actually simple if you focus on the right things: your ideas, your effort, and your honesty. Be real, share valuable information, and stay true to who you are. It’s your reputation and your authenticity that will take you far. Right now, I see a lot of people not diving deep into the small yet crucial details—like how to post effectively. It’s not just about clicking the plus icon, dragging an image, and slapping on a caption. If you want to make a real impact on platforms like Instagram, you need to think about how you post. This is something most people overlook, and it’s a big reason why they struggle to gain traction. I’ve always provided tailored solutions based on their needs. here’s what I’ve noticed: the basic principles of how to post effectively are the same across the board, and that’s where the algorithm plays a role. Yes, algorithms are important, and they do shape what content gets seen, but it’s how you post that really makes the difference. But I want you to be cautious. Not all of them dive into the essential details that actually matter. Some are good, but many just skim the surface, leaving you without the tools you need to truly succeed. take the time to understand the nuances. Don’t just buy into the hype—analyze what works, experiment, and most importantly, be genuine in your approach. Remember, if you start today and stay consistent, in 10 or 20 years, you’ll be in a place you never imagined. I’m speaking from experience. When I started out, I was just like many of you—following the advice of so-called experts, only to realize later that much of it was just noise. So, this post is dedicated to all of you who are trying to make it in the social media game. Don’t be discouraged by the noise out there. Focus on what really matters! ~ Kadam

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