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Wynk Music initially launched as a service exclusively for Airtel users, gradually becoming available to non-Airtel users as well. It gained popularity for having fewer ads compared to competitors like Spotify. However, over time, Wynk introduced ads into the app, leading to a decline in user experience. This change resulted in a cluttered user interface (UI), slower response times, and a more glitchy overall performance, which has disappointed some users.

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