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Good logo always represent your brand image not customers.

Nice

Yes, it's important but not the only thing to focus on

The logo should be * Distinctive * Visible * Adaptable * Memorable * Universal * Timeless * Simple

I agree, good logos can bring in a sense of credibility.

Spend all your time and resources in doing sales and beinging in money. Logo and all is secondary, sales is the answer to all the problems in the startup world.

Nonsense, good product does, marketing too. Logo doesn't matter.

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