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Mehul Fanawala

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The Clueless Company • 3m

I have a confession to make: I used to think lead magnets were all about shiny eBooks and fancy checklists. 🤷‍♂️ But I was wrong. Here are 5 insights I’ve learned that can change your approach to lead magnets forever: 1. Audience First: ↳ Know your audience better than your own family. What keeps them up at night? Solve that. 2. Value Over Volume: ↳ It’s not about how many pages you write. It’s about the actionable insights you share. A 2-page guide can outshine a 20-page PDF any day! 3. Easy Access: ↳ Make it super simple to get your lead magnet. No crazy forms or endless clicks. A link with a name and email? Perfect! 4. Build Relationships: ↳ Follow up! Your lead magnet is an invite to start a conversation. One email won't cut it—keep the dialogue going. 5. Test, Test, Test!: ↳ Every audience is unique. A/B test different formats and topics to find what resonates. Lead magnets aren’t just tools—they're gateways to building relationships. So, what’s stopping you from crafting yours? P.S. What’s your best lead magnet experience? Share below! 👇

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