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AprameyaAIย โขย 1y
How to Make a Big Impact with Limited Resources ? Startup branding is about creating a unique identity that resonates with your target audience, often with limited resources. What is Startup Branding? โข Defining your company's personality โข Communicating your value proposition โข Creating a memorable visual identity โข Establishing an emotional connection with customers Best Examples of Startup Branding: 1. Airbnb ๐ โข Simple, recognizable logo โข "Belong Anywhere" tagline โข User-generated content strategy 2. Slack ๐ฌ โข Playful, colorful design โข Emphasis on improving work life โข Consistent voice across all platforms 3. Warby Parker ๐ โข Stylish, minimalist aesthetic โข "Buy a Pair, Give a Pair" social mission โข Innovative at-home try-on program 4. Dollar Shave Club ๐ช โข Humorous, irreverent tone โข Viral video marketing โข Disruption of traditional industry 5. Casper ๐ด โข Clean, soothing visual identity โข Focus on sleep science and wellness โข Quirky content marketing (like bedtime stories for adults) 6. Glossier ๐ โข Community-driven approach โข "Skin first, makeup second" philosophy โข Instagram-friendly packaging Key Takeaways: โข Authenticity is crucial โข Consistency across all touchpoints โข Story-driven branding creates emotional connections โข Leverage social media and content marketing โข Align brand with a greater purpose or mission "Your brand is what other people say about you when you're not in the room." Which startup brand do you admire most? What makes it stand out to you? Mine: HYBE Co. (South Korea)
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