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Stealth • 3m

How to Make a Big Impact with Limited Resources ? Startup branding is about creating a unique identity that resonates with your target audience, often with limited resources. What is Startup Branding? • Defining your company's personality • Communicating your value proposition • Creating a memorable visual identity • Establishing an emotional connection with customers Best Examples of Startup Branding: 1. Airbnb 🏠 • Simple, recognizable logo • "Belong Anywhere" tagline • User-generated content strategy 2. Slack 💬 • Playful, colorful design • Emphasis on improving work life • Consistent voice across all platforms 3. Warby Parker 👓 • Stylish, minimalist aesthetic • "Buy a Pair, Give a Pair" social mission • Innovative at-home try-on program 4. Dollar Shave Club 🪒 • Humorous, irreverent tone • Viral video marketing • Disruption of traditional industry 5. Casper 😴 • Clean, soothing visual identity • Focus on sleep science and wellness • Quirky content marketing (like bedtime stories for adults) 6. Glossier 💄 • Community-driven approach • "Skin first, makeup second" philosophy • Instagram-friendly packaging Key Takeaways: • Authenticity is crucial • Consistency across all touchpoints • Story-driven branding creates emotional connections • Leverage social media and content marketing • Align brand with a greater purpose or mission "Your brand is what other people say about you when you're not in the room." Which startup brand do you admire most? What makes it stand out to you? Mine: HYBE Co. (South Korea)

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