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ayush kabra

Building LagaoSolar • 8m

Have you guys ever felt that the jokes and memes that we have shared with our friends since childhood are also enjoyed by other people when you go to Instagram, same movie references, same inside joke about a scene in a web series. This has happend to me countless number of times and so if your answer is YES then tell me something : Is it possible to make a clothing brand out of it! A brand not chasing the latest trends but really connecting with their people in India and Indians who live outside but are desi by heart and crave for those refrences. I have seen so many people living abroad who have bollywood inside them I have so many ideas around this. Not only memes but other things that nobody in this space is doing. People are just following trends and call it fast fashion. I have been told that I talk in refrences and memes and while introspecting something something clicked. Am I onto something or the right track or just mumbling words? Does it make sense to anyone else?

3 replies11 likes

Replies (3)

Ronak Patel

Here you go! • 8m

You can try it out no matter you are failed or successful end of the day you will get to learn many things which will be with you for your whole life. About your idea- end of the day your perspective about your targeted audience and their perspective towards you matters, inshort execution matters!

1 replies1 like

SHIV DIXIT

CHAIRMAN - BITE INDU... • 8m

Hey definitely it's a unique model but not scalable in my opinion also market size of that mindsets type of peoples are very less but at the end of the day you need to understand that mostly people's call this chhapri and outdated fashion . They want to live new lifestyle and i don't think so they will adopt this type of fashion sence.

0 replies3 likes

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Memes are good upto a extent where they give relatable context tot the situation and explain something rather than the same repeated jokes from whatsapp chats !!

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