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ayush kabra

Building LagaoSolar • 10m

Have you guys ever felt that the jokes and memes that we have shared with our friends since childhood are also enjoyed by other people when you go to Instagram, same movie references, same inside joke about a scene in a web series. This has happend to me countless number of times and so if your answer is YES then tell me something : Is it possible to make a clothing brand out of it! A brand not chasing the latest trends but really connecting with their people in India and Indians who live outside but are desi by heart and crave for those refrences. I have seen so many people living abroad who have bollywood inside them I have so many ideas around this. Not only memes but other things that nobody in this space is doing. People are just following trends and call it fast fashion. I have been told that I talk in refrences and memes and while introspecting something something clicked. Am I onto something or the right track or just mumbling words? Does it make sense to anyone else?

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