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The number of startups and businesses emerging in the Indian market has been steadily increasing over the past few years. However, a significant portion of these new ventures struggle to survive due to intense competition from established brands with

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Aayush Jindal

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For services we can consider how SAP captured a new market space of MSME's by providing them enterprise software services. Prior to SAP companies use to render the software management services to giant firms and companies.

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