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2024-10-13T11:57:36.419Z

📖 DAILY BOOK SUMMARIES 📖 🚀 35 Lessona From 👉 🔥 Positioning : The battle of your mind 🔥 ✨ By Al Ries and Jack Tryout ✨ 1. Core Premise: Positioning is about how a brand or product occupies a space in the customer’s mind relative to competitors. The key is to create a clear, distinct, and memorable image in the minds of your target audience. 2. The Overcommunicated Society: In today’s world, consumers are bombarded with too much information. To stand out, brands need to simplify their messages and focus on being memorable and distinctive. 3. Perception Over Reality: In marketing, perception is more important than reality. How customers perceive your product is what matters most, not necessarily the product’s features or benefits. 4. The Power of a Focused Message: The more focused and specific your message, the more likely it is to resonate with consumers. A broad, generic message often gets lost in the clutter. 5. Being First Matters: The first brand to enter a customer’s mind in a particular category has a significant advantage. It’s hard to dislodge a brand that has already positioned itself as the leader in a category. 6. Repositioning the Competition: A powerful strategy is to reposition your competition by changing how customers perceive their offerings. This can involve highlighting their weaknesses or differences that make your product stand out. 7. The Ladder Concept: Consumers rank products in their minds, with the top positions being the most desirable. The goal is to be at the top of that mental "ladder" in your category. If you can’t be number one, find a way to differentiate. 8. Niche Strategy: If you can’t be the leader in a broad category, dominate a niche. Position yourself as the best in a smaller, more defined market. 9. Name is Key: A product’s name plays a crucial role in its positioning. The name should be simple, easy to remember, and ideally suggest something about the product’s benefit or category. 10. Positioning vs. Marketing: Positioning is not just about promotion or advertising; it’s about defining the place a brand occupies in the minds of customers relative to competitors. Marketing efforts must support and reinforce that position. 11. Communication Simplicity: Complex messages don’t stick. Simplify your communication so that it’s easy for consumers to understand, recall, and repeat. 12. Line Extensions and Risks: Extending a successful product line can dilute the brand's positioning. Companies should be cautious about expanding into too many categories, as this can confuse consumers and weaken the brand's core image. 13. Reality of Perception: Even if a product is technically superior, if it’s not positioned well in the minds of consumers, it won’t succeed. Winning the perception battle is key to success. 🔗 You can download whole book freely from comment section 🔗

Manish

Stealth • 2m

How companies like ZOMATO, SWIGGY, ZEPTO etc came up with such names?

4 replies9 likes

Replies (4)

Sanjay Khems
•

Ayurvedic Answers • 2m

Probably from AI business name generator website like Namelix &/or others to create short brandable business names.

0 replies1 like

Ronak Patel

Stealth • 2m

But name-blinkit is 💪

0 replies1 like

Ronak Patel

Stealth • 2m

Zoooom+tomato=zomato

0 replies

Anonymous 1

Stealth • 2m

Zepto seconds--> Zepto

0 replies1 like

Recommendations from Medial

Anonymous

Stealth • 6m

Can someone provide the details of department or organisation structure for food delivery start-up like Zomato or swiggy.

1 replies2 likes

Priyam Maurya

Stealth • 2m

How much do swiggy and Zomato charge per order ?

10 replies8 likes

Aryan Sorathiya

Stealth • 1m

Zepto Beat Big player like Amazon, Swiggy. And also D-mart valuation.

0 replies2 likes

Yash Barnwal

Stealth • 5d

Swiggy vs Zomato: The battle of India's food delivery giants! With Swiggy reporting higher revenue but Zomato turning a profit, both companies continue to dominate the market in their own ways. Which side are you on? 🍕🍔

7 replies5 likes

Rishi Chavan

Stealth • 3m

Guy wearing swiggy helmet and bag of Zomato, it's sad and funny at the same time. Maybe in future he'll deliver Zepto orders.

6 replies11 likes

Anonymous

Stealth • 3m

Are people glad/thankful that food delivery services like Zomato/swiggy exist?

0 replies10 likes

Keshav Tayal

Stealth • 6m

Why are Zomato and Swiggy still not very profitable after charging such high commission fees from restrauants?? 🫥

8 replies11 likes

Vaibhav Babruwan Shingde

Stealth • 8m

Let's Discuss Quick Commerce Market Of India?Guys,What do you think companies like Zepto, Blinkit and Swiggy Instagram Will be able to change retail market of India or able to destroy businesses of DMart , Reliance Smart etc ? By Providing 10 Minute

4 replies6 likes

Vaibhav Babruwan Shingde

Stealth • 7m

Do you think that , There is lot of competition for Flipkart and Amazon because of Zepto,Blinkit , Instamart and Many more etc. Do you think that companies like Amazon, Flipkart will pivot their business with competing with Zepto , Blinkit and Inst

8 replies10 likes

Anonymous

Stealth • 7m

Found a website that provides price comparability and time convenience by showing you resturants and dishes from all the different apps like zomato & swiggy in one platform Will you use this type of tool..like instead of having different apps like z

9 replies17 likes