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The rivalry between the Adani Group and Birla Group in the cement industry has intensified, reflecting broader trends in the Indian business landscape. Both conglomerates have deep-rooted interests in various sectors, but their competition in cement is particularly noteworthy due to the industry's growth prospects. ### Adani Group Adani Group, led by Gautam Adani, is a diversified conglomerate with interests ranging from ports and logistics to energy and agribusiness. In recent years, Adani has made aggressive moves into the cement industry, aligning with its broader strategy of vertical integration. The group's foray into cement is part of its plan to capitalize on the increasing demand for construction materials driven by India's infrastructure push and urbanization. Adani's cement business is spearheaded by Adani Cement, which has rapidly expanded through both organic growth and strategic acquisitions. One notable move was the acquisition of Holcimās stakes in Ambuja Cements and
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