“Trust the Expert: How Authority Bias Builds Business Credibility and Sale
Authority bias is the tendency to trust and follow the opinions of perceived experts or authority figures. In business, this bias is used to build credibility and influence d
“If It Bleeds, It Leads: How Negativity Bias Drives News Consumption”
Negativity bias is our brain’s tendency to focus more on negative information than positive. The news industry heavily leverages this bias to capture attention and drive engagemen
