8 Dark (But Effective) Zero-Dollar Marketing Tactics Caution: Ethical minefield ahead. Use at your own risk. 1. Controversy Baiting โ Spark debates, grab attention โ Example: Elon Musk's provocative tweets 2. Fake Scarcity โ Create FOMO with non-existent deadlines โ "Only 3 spots left!" (when there's no limit) 3. Newsjacking Tragedies โ Piggyback on tragic events for visibility โ Risky, often backfires spectacularly 4. Competitor Bashing โ Publicly criticize rivals to stand out โ Think: Cola wars, but nastier 5. Sockpuppet Reviews โ Create fake accounts for positive reviews โ Illegal in many jurisdictions 6. Viral Hoaxes โ Spread false, shareable stories โ Can damage credibility long-term 7. Guerrilla Stunts โ Disruptive public acts for attention โ Potential legal consequences 8. Outrage Marketing โ Intentionally offend for publicity โ High risk, high reward (sometimes)
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