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See you need to understand market & merchants aren't a useless practice, some part of it still unorganised but in most of the cases it helps farmer to sell their crops with reasonable exercises if hypothetically authorities flush the Market Yard culture then Payment, Price, Transportation, Logistics, Taxes, Quality acc to buyer, Finding legitimate buyer, negotiations, Documentation for selling & transporting and much more ground level things. Do you think farmer does have that time? Even states also provided facilities like private mandi to directly connect with end buyer but it failed because of all these execution and If you suppose to replace this by your product/service than either you have to run a company in loss or run the company in loss.